Social Super Tuesday -- how the candidates stacked up on Facebook

Another article written and placed this week. Very delighted with the result — on Techcrunch, as the first opinion piece of the day. "Every vote counted on Super Tuesday. The results coming down to the wire, with Mitt Romney narrowly beating Rick Santorum by only 0.8% in the Ohio primary. While some may argue that the issues elevated Mitt above the rest, as a social marketer I can’t help to wonder if social savvy determined the winners and losers..." Read the whole article here.

Friends don't share ads with friends

Opinion piece written and placed in Adotas today. Facebook challenges brands to market their message in an environment where people behave differently, communicate differently and find information differently. Facebook isn’t a microsite. It isn’t a brand website. It’s a social environment. So, brands have to step up and market in a way that’s contextually sensitive to that social environment, and to keep their fans engaged in that environment. You can read the entire article here.

Welcoming Facebook's redefinition of advertising

Blog post written and published about the latest updates to Facebook, announced February 2012. You can read the full post here.