Facebook Timeline for Brands - 6 month report card

Opinion article written and placed in iMedia Connection today, marking the 6 month anniversary for brands on Facebook. Sept. 1 marked six months since Facebook automatically switched brand pages from news-feed-style pages to the "Pages for Business," or Timeline view. Almost immediately, there was a flurry of panic about a reduction in engagement with brands due to the switch. Yet there's clearly plenty of debate: A brief search in Google reveals as many articles stating that engagement has increased as articles stating it has decreased since the introduction of Timeline -- with further confusion resulting from different ways of measuring engagement and competing points of view from reputable sources such as Reuters and the research firm Ipsos, as well as comScore. Read more at iMediaConnections.com