Monday, May 6, 2013
Friday, April 19, 2013
Here's an excerpt:
Every single fan has the potential of helping a brand create authentic content, and Facebook’s engagement-driven advertising products are designed to amplify great content. It’s that powerful triumvirate of owned media (the page) encouraging the content to be created; to earned media (the fans responding, sharing, participating); to paid media (the brand amplifying those conversations and interactions to a wider audience). Without the first two, the third is just a one-to-many, reach-oriented broadcast message. And it will resonate less authentically on social platforms.
Article written and placed for ClickZ: "Advertising on Facebook Is About Community, Not Clicks."
Monday, February 11, 2013
Thursday, January 3, 2013
Thursday, December 27, 2012
Read the recent article at Direct Marketing News:http://www.dmnews.com/its-time-to-mobilize-your-social-fans/article/273864/
Tuesday, December 11, 2012
See this post just posted to Friend2Friend's blog with some of the latest stats pointing to the explosion of social mobile.
Friday, December 7, 2012
But unless brands wake up to their Facebook “mobile problem,” they will waste significant marketing dollars as well as audience clicks. The mobile problem I’m talking about is, surprisingly, unrelated to Facebook mobile advertising.
And it’s an issue that has yet to be widely discussed. Brands have been quietly struggling to engage with their Facebook fans who connect with them from a mobile device. We recently conducted a field review that illustrated that Facebook promotional apps on seven of the top ten most popular brand fan pages failed to successfully engage mobile fans.
See the article written for Friend2Friend and successfully placed at MediaPost on this critical subject.
Saturday, December 1, 2012
Google tells us that mobile-friendly web experiences drive sales, and that while 75% of users prefer a mobile-friendly Website, 96% say they’ve encountered sites that were clearly not designed for mobile devices. So it’s clear then. You cannot ignore the mobile component of your marketing plan.
But what should you be thinking about, particularly with regard to the social component of your campaigns, when it comes to mobile? How do you approach mobile Facebook fans? Facebook users are accessing the site through their mobile devices in ever increasing numbers. In October of this year, Facebook announced they had 604 million monthly active users (MAUs) — an increase of 61% year over year. This compared to a 26% YoY for MAUs overall.
Where I work at Friend2Friend, an analysis of our clients’ branded Apps and Facebook Pages through 2012 has seen a significant increase in mobile activity. An average of 11% of all traffic to our branded mobile-enabled Facebook Apps now come from smartphones, a trend that has grown by 450% since January of 2012.
In addition, we have seen a tremendous growth in mobile likes for our clients on Facebook, with 350% more likes coming from mobile since January 2012.
Read this blog post for a study I performed of top brands and how they performed with mobile campaigns on Facebook.
Tuesday, September 18, 2012
Friday, August 17, 2012
Wednesday, August 8, 2012
Monday, June 25, 2012
- The definition of Social Loyalty Loop
- Four ways to fuel a social loyalty loop
- How to use social media to engage customers and keep them loyal
Tuesday, May 22, 2012
Wednesday, March 14, 2012
Friday, March 9, 2012
Friday, March 2, 2012
Monday, February 27, 2012
Within the last year, marketers have raced to grow their legions of Facebook fans. In fact, it has become a badge of honor, so to speak, among brands to reach the million-person-Facebook fan count. The reasoning goes, "Once I build up a sizeable fan base, I'll figure out if, and how, I can monetize them." Many see social commerce as poised to experience massive growth in the next few years. Booz & Company recently predicted that sales from social commerce will hit $30 billion worldwide and $14 billion in the U.S. by 2015. And with a majority (58 percent) of consumers now researching products online before purchasing, it's time to close the loyalty loop and try integrating true social elements into the online purchase. What does that mean? I buy something. I tell two friends. And they'll tell two friends, and so on, and so on (our nod to the 80s Faberge commercials).
Read more on iMedia Connection, about ways to jump start your social commerce campaigns on Facebook and other social platfoms.
Friday, February 3, 2012
Here are a few suggestions on what marketers can learn from the success of sports engagement on social media.
Your fans have shifted to social…Refresh your playbook
Social media is changing how fans cheer on their teams. At the time of the 2006 World Cup, Facebook was still limited only to college and high school students. But then everything changed in 2010. At the South Africa World Cup, where viewing parties, mobile app badges, continual tweets from players, and live streams on social networks inspired a growing community of fans to share with socially-inspired sports fans around the world.
Games were watched worldwide in record numbers (19.4 million people watched the US vs. Ghana game). Twitter reported that the Women’s World Cup soccer final scored a new record with 7,196 “tweets per second,” the most tweeted moment in Twitter history. And number 2? Brazil’s elimination from Copa America! Social vuvuzelas were heard all over the world (and not only on those incredibly annoying vuvuzela mobile apps). Read the full article here on VentureBeat.