New blog location

For two significant reasons, I have moved my blog from Google Blogger to Wordpress:

1. Wordpress's only business is blogging (and CMS, though they have a ways to go on that to catch up to the glorious Drupal). They invest in their blogging platform. It works, and it's good.

2. Transferring DNS from Network Solutions to Blogger is a joke. It ain't happening. So hopefully my blog now resides at http://www.lankester.com.  If not, you can find it at http://bigchiefalice.wordpress.com.

See you there! This one is closing down!

Forbes Magazine covers Friend2Friend's Outside Magazine engagement

Delighted to have secured a great article in Forbes Magazine, 'Creating Scalable, Engaging Editorial Content with MaaS -- 'Media as a Service.'

Forbes Magazine has published a review of how our Best Town Ever 2013 Social Voting Contest for Outside Magazine contributed editorial content for their September 2013 issue. The article outlines why Outside Magazine chose a Friend2Friend social engagement app and how the app worked.

Mastering content marketing on LinkedIn

Social strategies and content marketing strategies must be closely coupled in order to work. This is where LinkedIn has emerged as a huge business marketing opportunity. Jeff Weiner, CEO of LinkedIn, talked recently of his plans for LinkedIn to become “the definitive professional publishing platform, where professionals come to consume relevant content and publishers come to share it.” One out of every three professionals on the planet is now on LinkedIn. As a place where businesses and professionals connect, LinkedIn is uniquely positioned to support professional communication, and it is building the hooks and systems to cultivate the sharing of content organically based on communities’ specific interests. Read more in this article written and placed in iMedia.