Why engagement is the key to success on Facebook

Article written and placed discussing how brands must look to engagement as the key to success on Facebook. It’s been 17 years since the first online banner ads appeared on the Internet. 15 years since the Internet Advertising Bureau was founded. Between then and now, measurement and tracking of online advertising has become increasingly predictable. Brand marketers know what to expect. Read more: http://www.mediapost.com/publications/article/175054/measuring-engagement-is-key-to-success-for-brand-m.html#ixzz27ouog1Ae Read the whole article on Mediapost here.