B2C marketing on social gets more complex every day — what social fragmentation means

Recent article written and promoted through the ClickZ network -- What Social Fragmentation Means for Marketers -- speaks to the increasingly fragmented story for brands for marketing on social. We have had considerable success encouraging our brand clients to bring multiple B2C social channel content efforts into a single space on Facebook, where content can be promoted and aggregated through the largest audience network.  Fanalog from SmartWool is a great example of work here.

The rising value of LinkedIn

Listening to the quarterly earnings report from LinkedIn this past week, I was really struck by the massive future value of LinkedIn as a hub for professionals worldwide.  This article was written and submitted to Adotas the same day. "Social media landscape: LinkedIn could rival Facebook's dominance."