10 tips for building brand communities

Excellent article. 10 Tips for Building Brand Communities. It really underscores how communications in marketing is no longer just top down -- it's a dialog. Twitter has taught us so much about this in a really short space of time, and it's a truly exciting time for a brand to build a brand community and learn from their users. There has been no time when the tools have been so readily available to brands. The only thing standing between a brand and embracing this wave is their readiness -- and their courage -- to do so.