I'm a little bit loving Viralheat right now.
Viralheat will search the online world for mentions keywords, phrases, and brand names you choose. I'm fairly new to it, but I like the way it gives me charts so I can see the up and down moves in search terms so I see directly buzz increasing after a particular campaign.
My favorite part? The price! I'm just trying it out on the $9/month package right now. I'll move that up if it works out. But seriously. Most startups can't even consider the hundreds of dollars a month for fabulous stuff like Radian6. I wish I could. Honestly do. But it's not realistic.
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