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Tuesday, January 11, 2011

Making Data Relevant: The New Metrics for Social Marketing

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Excellent article: Making Data Relevant: The New Metrics for Social Marketing
Posted by Alice Lankester at 1:05 PM

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My Blog Archive

  • ▼  2011 (9)
    • ►  July (2)
      • Google+ -- one week later
      • Google+ -- the thrill of starting over
    • ►  June (1)
      • How my iPad re-kindled my love affair with my Kind...
    • ▼  January (6)
      • Social Media ROI
      • Which social media monitoring tool should you use?...
      • Vitamin Water crowd-sourced their latest flavor
      • Making Data Relevant: The New Metrics for Social M...
      • My first e-book vacation
      • Is this really a reason not to crowd-source?
  • ►  2010 (16)
    • ►  November (2)
      • Two million songs in one week?
      • Not to be missed: Mary Meeker
    • ►  September (1)
      • I am Droid'ing... and it's growing on me
    • ►  August (1)
      • Top 5 mobile advertising trends to watch
    • ►  July (2)
      • Don't build an App just because you think you shou...
      • I take it ALL back -- thank you Amazon!
    • ►  April (3)
      • The curious potential of Chatroulette
      • The Secrets of Apple's Marketing
      • My first weekend with the iPad
    • ►  March (3)
      • Millennials: Confident. Connected. Open to Change....
      • Tracking buzz with Viralheat
      • Developing a social media strategy
    • ►  February (1)
      • Don't buy users until you're ready
    • ►  January (3)
      • I miss my vinyl albums
      • Sorting out my digital viewing
      • Evony Video Game Ads
  • ►  2009 (69)
    • ►  October (5)
      • Looking at subscriber and free churn rates
      • Is the elevator pitch outmoded?
      • I want to get me one of these
      • Plenty of room for non-games in top iPhone spots
      • How much is too much to pay for a customer?
    • ►  September (1)
      • A great corporate story: Zappos
    • ►  August (1)
      • Who's making money on Facebook? And how?
    • ►  July (4)
      • What makes a great marketing campaign?
      • The CPM Gap -- what does this mean?
      • It's time for a fresh new look, GM
      • More information about YouSendIt's Freemium offeri...
    • ►  June (15)
      • Looking at "Freemium" business models
      • Turning Generosity into Profits
      • What social media sites should you take a look at?...
      • How one crazy guy becomes a movement
      • How much cooler could Flip get?
      • Marketing your business with your blog
      • Do you know who your real friends are?
      • What's on your dashboard?
      • Social conversations -- the shock of the new
      • Which brands get it right (and wrong) when trying ...
      • Corporate responsibility affects teen purchasing d...
      • An immersive marketing program for Partnership for...
      • Is your perception about what works for teens accu...
      • Please, please, BBC and Google.... make it so
    • ►  May (20)
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Speaking / Interviews with Alice Lankester

Restaurants Reach Customers with Social Media, NYTimes, Jan 2011
ad:tech Panelist: Geo-Loco: Local at the Bleeding Edge + Making Money with Location-Based Services, November 2010

Virgin America's Geo-Social Loss Leader Gets Huge Response (ClickZ, August 2010)


Video presentation at Revenue Bootcamp on Freemium business models. (July 2009)



Video presentation on the new Yahoo! Photobucket mail application (June 2009)
Marketwatch: "Photobucket reveals twelve Photobucket users selected for inclusion in the official Obama Inaugural Book (April 2009)
Typepad case study on corporate blogs. (Mar 2009)
Mobile Marketer. (Feb 2009)
Reuters: World-renowned Presidential Photographers Team Up with All Americans to Produce Official Obama Inaugural Photo Book Project. (Jan 2009)
LA Times, Inauguration day prompts rush of social media. (Jan 2009)
CBS News "The Wonders of Digital Photo Sharing." (May 2008)
Fast Company "Halloween 2.0: How Web Companies Trick and Treat." (Dec 2007)
Nature Conservancy and Photobucket Go Green. (Dec 2007)
TV appearance, ABC Local, "Green Christmas" (Dec 2007)
Fortune Magazine, wiFi cameras (Oct 2007)
MediaPost "The Wonderful World of Webkinz." (Apr 2007)
Radio interview with CBS about Photobucket. (Mar 2007)
CamcorderInfo.com, Putting consumers in the director's chair. (Feb 2007)
Tech address interview about FilmLoop. (Nov 2006)
Radio interview, FilmLoop at eBay Live. (Jun 2006)
Making meaning with Guy Kawaski at eBay Live. (June 2006)
eBay Radio, FilmLoop developer of the month. (Feb 2006)

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  • ReadWriteWeb
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  • OPEN Forum Activity
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  • Andy Beal's Marketing Pilgrim
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  • Ypulse
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  • MediaPost | Online Media News
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  • The Forrester Blog For Interactive Marketing Professionals
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  • Walt *Mossberg* | AllThingsD
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  • How to Change the World
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  • BlogHer
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  • Social media agency FreshNetworks London | Social media strategy, software and support to help you engage customers
 

Disclosure

The posts on this blog are the opinions of Alice Lankester solely. They are not the opinions of Alice Lankester's employer, whomever that lucky company may happen to be.